My Role
Art direction
Visual Design
Copywriting
My Team
Anastasia Anderson
Steven Pereira
Duration
5 weeks
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Posters
Posters
Posters
My Role
Art direction
Visual Design
Copywriting
Tools
Adobe Photoshop
Adobe Illustrator
My Team
Anastasia Anderson
Nicole Preisel
Redwana Choudhury
Duration
5 weeks
My Role
Art direction
Visual Design
Copywriting
My Team
Anastasia Anderson
Steven Pereira
Duration
5 weeks
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Insight
Insight
Gen Z is the second highest spender in the beauty product market, but they’re also the group that has the most regret in overspending on them.
One of the many life hacks that Vaseline promotes is its use with other makeup products, allowing people to turn their lipstick into eyeshadow, their blush into lipstick, and much more.
Gen Z is the second highest spender in the beauty product market, but they’re also the group that has the most regret in overspending on them.
One of the many life hacks that Vaseline promotes is its use with other makeup products, allowing people to turn their lipstick into eyeshadow, their blush into lipstick, and much more.
Problem
Problem
As younger generations like Gen Z continue to spend more money on beauty products, some may struggle to afford them as prices continue to rise, making them feel insecure about themselves.
As younger generations like Gen Z continue to spend more money on beauty products, some may struggle to afford them as prices continue to rise, making them feel insecure about themselves.
Solution
Solution
An integrated ad campaign spanning posters, a website, and social media to promote to Gen Z the use of Vaseline with makeup they already own to achieve a Vaseline Glow up, allowing them to save some money while feeling more confident in their looks
An integrated ad campaign spanning posters, a website, and social media to promote to Gen Z the use of Vaseline with makeup they already own to achieve a Vaseline Glow up, allowing them to save some money while feeling more confident in their looks
Case Study Video
Case Study Video
Case Study Video
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved
Insight
Gen Z is the second highest spender in the beauty product market, but they’re also the group that has the most regret in overspending on them.
One of the many life hacks that Vaseline promotes is its use with other makeup products, allowing people to turn their lipstick into eyeshadow, their blush into lipstick, and much more.
Problem
As younger generations like Gen Z continue to spend more money on beauty products, some may struggle to afford them as prices continue to rise, making them feel insecure about themselves.
Solution
An integrated ad campaign spanning posters, a website, and social media to promote to Gen Z the use of Vaseline with makeup they already own to achieve a Vaseline Glow up, allowing them to save some money while feeling more confident in their looks.