My Role
Art direction
Visual Design
Copywriting
My Team
Anastasia Anderson
Genesis Lema
Duration
4 months
Tools
Adobe Photoshop
Adobe Illustrator
Figma
My Role
Art direction
Visual Design
Copywriting
Tools
Adobe Photoshop
Adobe Illustrator
Figma
My Team
Anastasia Anderson
Genesis Lema
Duration
4 months
Problem
Problem
Currently, The Maldives branding is very outdated and doesn't capture the essence of its culture and the modern society.
Currently, The Maldives branding is very outdated and doesn't capture the essence of its culture and the modern society.
Solution
Giving the country a rebranding campaign that highlights their pottery design patterns incorporated in the logo, a color palette that communicates the mood and tone of the brand and lastly with imagery that captures the essence of The Maldives.
Solution
Giving the country a rebranding campaign that highlights their pottery design patterns incorporated in the logo, a color palette that communicates the mood and tone of the brand and lastly with imagery that captures the essence of The Maldives.
My Role
Art direction
Visual Design
Copywriting
Motion Design
My Team
Anastasia Anderson
Genesis Lema
Duration
4 months
Tools
Adobe Photoshop
Adobe Illustrator
Figma
Problem
Currently, The Maldives branding is very outdated and doesn't capture the essence of its culture and the modern society.
Solution
Giving the country a rebranding campaign that highlights their pottery design patterns incorporated in the logo, a color palette that communicates the mood and tone of the brand and lastly with imagery that captures the essence of The Maldives.
Brand Stategy
Brand Stategy
Friendly
Happy
Laidback
Brand Purpose
Brand Purpose
The Innocent
The Caregiver
Archetypes
Archetypes
Core Values
Our purpose is for the Maldives to be life’s oasis.
Our purpose is for the Maldives to be life’s oasis.
Community
Equality
Collaboration
Happiness
Core Values
The Innocent
The Caregiver
Brand Stategy
Brand Purpose
Archetypes
Our purpose is for the Maldives to be life’s oasis.
Community
Equality
Collaboration
Happiness
Core Values
The Innocent
The caregiver
Brand Identity System
Brand Identity System
Brand Identity System
Primary Logo
Primary Logo
Primary Logo
Structural Analysis
Structural Analysis
Color Palette
Color Palette
Structural Analysis
Structural Analysis
Structural Analysis
Brand Typeface
Brand Typeface
Patterns
Patterns
Applications
Applications
Applications
Posters
Posters
Brochure
Brochure
Brochure
Social Media
Social Media
Social Media
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved
Lets connect!
Anastasia Anderson
2024 Anastasia Anderson. All Rights Reserved